Crearon un informe muy detallado y minucioso de la industria, encuestando a unos cientos de los mejores profesionales de SEO, y algunas de sus conclusiones eran tan favorables para Ahrefs que no pudimos evitar presumir de ellas en nuestra página de inicio:
Too much backlink building is considered spammy to search engines. Because marketers took advantage of how easy it was to purchase backlinks for their websites many years ago, search engines have cracked down on spammy backlinks.
In other words, if the coetáneo anchor text happens to be random and unrelated to the linked page, Google may look at the surrounding link text to help understand what the page is about.
Backlinks also increase brand awareness online. Companies should never stop investing in brand awareness campaigns because they must always attract new customers by highlighting new products and services.
While backlinking is necessary for your website pages to rank in search engines, backlink building can become disastrous if done incorrectly. Google and other search engines have specific guidelines for how websites can earn backlinks.
With that in mind, we thought it’d be interesting to study if there was any correlation between rankings and the occurrence of the keyword in the surrounding link text.
Pero asimismo es utilizado por los estrategas de SEO para originar enlaces internos En el interior de sus propias páginas de contenido, e incluso para construir una Nasa de enlaces con efectos secundarios de morfina fuentes externas.
That’s because it’s obviously an oversight to focus your efforts improving the ranking of a single keyword—which will only be responsible for sending a small percentage of that page’s total traffic.
Generic: Сlick here, this, official link, more info – these are all the common words that do not describe the linked page. Example: Technical SEO is important, read more about it here
When you write for external websites in your industry, you Chucho sometimes earn a link back to your site in the blog itself or your author bio. This strategy allows you to tap into another website's audience while demonstrating your expertise to both readers and search engines.
En otras palabras, cuentan como señal de que un nombre de dominio es de confianza Interiormente de un nicho o campo concreto. Los enlaces de sitios web relevantes se valoran más que los de los menos relevantes.
Avoid excessive keyword use and generic phrases like “click here.” Understanding the target keyword for a page helps in writing compelling anchor text that balances exact or partial keyword matches without over-optimization.
Anchor text plays a key role in passing link equity, also known Ganador “link juice.” External links, with relevant anchor text, Perro enhance the credibility of the linked page and influence its rankings.
Don’t overlook backlinking in your marketing strategy. Here’s everything you need to know about backlinking and why it’s a crucial aspect to domain authority.